That is
revolutionizing the select-service hotel category, is cranking up the
volume on its music agenda by partnering with one of the year's hottest
live music events, "Live in the Vineyard." Aloft's title sponsorship of
"Live in the Vineyard," a twice-yearly private "once-in-a-lifetime" live
music showcase featuring on-the-verge artists and big name bands alike,
also establishes Aloft hotels as the venues for "Live in the Vineyard"
artists who will rock it up close and personal with hotel guests and
local tastemakers through a series of live acoustic sets at Aloft
properties across the country throughout the year.
"At Aloft we're always looking for what's next and our 'Live in the
Vineyard' partnership gives our guests exceptional behind-the-scenes
access to 'the next' in music which is a vital part of the Aloft
experience," said Brian McGuinness, Starwood's Senior Vice President,
Specialty Select Brands.
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