Today announced a multi-year,
strategic alliance that will create the first-ever Visa-branded credit
card that allows consumers to earn points through Hyatt Gold Passport(R),
Hyatt's global loyalty program that delivers a superior level of
service, recognition, and customer experience to its most loyal guests.
"We chose to align with Chase and Visa because they share our commitment
to quality and customer service," said John Wallis, global head of
marketing and brand strategy for Hyatt. "This alliance will enhance our
Hyatt Gold Passport program and strengthen our relationship with our
members by creating more opportunities to earn points to redeem for
travel."
"Creating a Hyatt-branded card delivers on Chase's strategy of
associating with the world's best brands," said Valerie Greer, senior
vice president, Chase Card Services. "Hyatt offers sophisticated
travelers unique destinations, perfectly complementing our strong
property portfolio."
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